STRATEGY FIRST INSTITUTE

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ICM Single Subject Diploma in Advertising

မားကတ္တင္းႏွင့္ ေၾကာ္ျငာလုပ္ငန္းေအဂ်င္စီမ်ားတြင္ လုပ္ကိုင္ေနေသာ သူမ်ားအတြက္သင္တန္း

Advertising ဘာသာရပ္တြင္သင္ၾကားမည့္ေခါင္းစဥ္မ်ားမွာ-

1. Advertising & the Marketing Mix
2. Advertising as a Communication Process
3. Different Types of Advertising
4. The Advertising Agency
5. Advertising Media – Above-The-Line
6. Advertising Media – Below-The-Line
7. Sales Promotion
8. Sponsorship
9. Direct Mail & Direct Response
10. Exhibitions
11. Copywriting
12. Layout & Typography
13. Printing Processes
14. Public Relations
15. Corporate Advertising
16. Advertising Research
17. Law & Ethics of Advertising
18. Planning & Executing an Advertising Campaign

Lecturer - Ms. Eileen Lui, BA (Marketing Communications, Charles Sturt University)
Program Fees - 420,000 kyat + ICM Exam & Registration Fees: 105 USD