STRATEGY FIRST INSTITUTE

shaping you for sustainable edge

ICM Single Subject Diploma in Marketing Management

ေစ်းကြက္စီမံခန္႔ခြဲမႈ တာ၀န္ယူထားသူမ်ားအတြက္ ျပည့္စံုေသာ သင္တန္း


Marketing Management ဘာသာရပ္တြင္ သင္ၾကားမည့္ ေခါင္းစဥ္မ်ားမွာ

1. Marketing in Organization & Society
2. Marketing Process & Planning
3. Marketing Information Systems & Research
4. Marketing Environment
5. Consumer Markets & Buyer Behaviour
6. Organisational Buying Behaviour
7. Measuring & Forecasting Market Demand
8. Market Segmentation & Selecting Target Markets
9. Differentiating & Positioning
10. Developing New Products & Services
11. Managing Product Life Cycles
12. Managing Brands
13. Service Business & Ancillary Services
14. Pricing Strategies & Programmes
15. Marketing Channels
16. Retailing & Wholesaling
17. Integrated Marketing Communications
18. Effective Advertising Programmes
19. Direct Marketing, Sales Promotion
20. Public Relations Programmes
21. Managing the Sales Force
22. Implementing Marketing Programmes
23. Methods of International Market Entry


Lecturer – U Aung Chit Khin, Principal /Founder, MBA (Nottingham) PG Dip M, Dip M (CIM, UK)

               - Dr U Sein Min, Academic Director, Ph.D (Passau). M.Com, B.Com (Hons) (YIE)


Program Fees - 450,000 kyat + ICM Exam & Registration Fees: 105 USD

မွတ္ခ်က္ - ေဆးလိပ္၊ ဘီယာ၊ အရက္ကုမၸဏီမ်ား၊ အခ်ိဳ႕ MLM ကုမၸဏီမ်ားႏွင့္ ၄င္းတုိ႔၏ ၀န္ထမ္းမ်ားကုိ ၀န္ေဆာင္မႈမေပးပါ။