STRATEGY FIRST INSTITUTE

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ICM, UK Single Subject Diploma in Marketing Research

မားကတ္တင္းမန္ေနဂ်ာမ်ားႏွင့္ ေစ်းကြက္သုေသသန ဘာသာရပ္ကို ကၽြမ္းက်င္စြာ ေလ့လာ အသံုးခ်ခ်င္သူမ်ားအတြက္

ဘာသာရပ္တြင္သင္ၾကားမည့္ေခါင္းစဥ္မ်ားမွာ-
1.Use of Marketing Research
2. Continuous, Ad hoc and Desk Research
3. Field Vs Secondary Research
4. Internal Information System
5. Data Warehouses & Data Mining
6. Market Intelligence
7. Omnibus Surveys
8. Research Process
9. Interview Methods
10. focus Group Discussions
11. Attitude Measurement
12. Projective Techniques
13. Postal or Self-Completion Research
14. Sampling Methods
15. Level of Confidence and Limits of Accuracy
16. Questionnaire Design
17. Analysis & Interpretation of Qualitative and Quantitative Data
18. Data Preparation and Processing
19. Statistical Analysis
20. Selecting and Dealing with Research Agencies
21. Agency Brief and the Proposal
22. Experimental Research Methods| Research Report

Lecturer- Daw Thida Han, M.Econ (Stats), B.Econ (Hons) (YIE)

Marketing Research ဘာသာရပ္ကုိ သုေတသနလုပ္ၿပီး ရရွိလာေသာ အခ်က္အလက္မ်ားကုိ စနစ္တက် ေလ့လာႏုိင္ရန္ Quantitative Methods for Managers ဘာသာရပ္ႏွင့္ ပူးတြဲ တက္ေရာက္ရမည္ျဖစ္ပါသည္။