CIM Strategic Marketing ဘာသာရပ္တြင္ သင္ျကားရမည့္ ေခါင္းစဥ္မ်ားမွာ - Unit 1 : Situation Analysis 1. Understand how to analysis an organisation's current and future external/internal environment. Unit 2 : Planning 1. Analyse relevant information to recommend and inform strategic decision making. 2. Develop a strategic marketing plan to realise organisation objectives. Unit 3 : Implementation and control 1. Manage resources to deliver the strategic marketing plan. 2. Monitor, measure and adapt the marketing plan for continuous improvement.
Lecturer – Dr U Sein Min, Academic Director, Ph.D (Passau). M.Com, B.Com (Hons) (YIE)